Online advertising is at the heart of modern marketing strategies and currently indispensable.
Why? Simple. With the right approach, you create more brand visibility, more website visitors, and a higher turnover in no time.
The use of advertisements via social media channels, in particular, plays a major role in reaching the right target group, and this has enormous benefits.
But how do you best use this marketing channel and, more importantly, when do you use this channel and when not?
What exactly does online advertising entail?
Online advertising may seem simple, but no platform is the same. Each channel has its own set of advantages, disadvantages, and set of game rules. Therefore, the platform you choose must suit your goals as a company, which makes a clear overview of the possibilities essential.
The most popular (and at the same time most used) advertising distribution channels are Facebook, Instagram, and of course… Google. Each platform has its own ‘specialties’.
For example, Google not only has a gigantic search network where you can advertise, but this can also be done through Display Ads or YouTube Ads. In other words, advertising on websites other than Google or video ads on YouTube.
On the other hand, marketing via Facebook and Instagram is mainly based on social advertising, with which you can appear prominently on the timeline of your target group and have a consistent presence.
Of course, there are also dozens of other social media channels such as LinkedIn, Twitter, and Snapchat where you can present yourself as a company online. But whether you focus on brand awareness, leads, or direct sales, platforms such as Facebook, Instagram, and Google really dominate the advertising market.
Is online advertising always beneficial?
The marketing landscape is subject to seasons as well. So, it is certainly not strange to ask yourself, as an entrepreneur, whether you should continue to invest in online advertising during the summer months.
You automatically assume that a large number of potential customers will go on holiday and spend less time online, but is that actually true? You can then ask yourself whether an advertisement pays off in the summer months.
Why advertise in the summer
While many companies fade to the background because of these doubts, as a smart entrepreneur you can benefit in the summer months from lower rates and equally strong performance.
During this period, a large part of the competition becomes lazy, and you can make your move while your rival is on vacation. This way, you not only pay less for efficient advertisements, but you can also work on a larger market share within your budget.
You can also easily reach potential customers, since a large part of the Dutch stay at home or only leave for part of the summer, of course. Moreover, studies even show that social media traffic on Facebook and Instagram, for example, increases during summer because people have more free time and like to spend it on their favorite platform.
After all, stopping online advertising would mean you have to pause your campaign. Important leads are no longer collected, and the pausing is proven to harm campaign results.
Is it worth it? Yes!
Our conclusion is clear; by investing in online advertising during the summer, you get essential benefits. It is certainly not necessary to stop your campaign, even if you will work less yourself.
Driftly Digital takes the work off your hands and is happy to offer support. For example, we not only provide lead generation, but we can also provide lead follow-up. If desired, we call relevant leads up to seven times.
For example, during the summer months, online advertising can be very lucrative, and the summer period is an ideal time to put your project or company in the spotlight.