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Important KPIs for online advertising on Facebook and Instagram

Are you ready to start advertising? When setting up a campaign, you will soon be faced with dozens of statistics; it is not surprising that you can no longer see the forest for the trees. By working your way through all those different charts and columns, you can make the most of the performance of …

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Advertising during summer; is that wise?

Online advertising is at the heart of modern marketing strategies and currently indispensable. Why? Simple. With the right approach, you create more brand visibility, more website visitors, and a higher turnover in no time. The use of advertisements via social media channels, in particular, plays a major role in reaching the right target group, and …

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The possibilities of advertising via Facebook and Instagram

Social media advertisements can no longer be ignored in modern marketing strategies; they are here to stay! Which makes sense because, with the right approach, you create visibility as a brand, more visitors, and a higher turnover in no time. Advertising on the most popular social media channels such as Instagram and Facebook therefore brings …

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Facebook Ads versus Google Ads; the battle of the titans

Online advertising can no longer be ignored in modern business. But where Google Ads previously ran the show in this field, newcomer Facebook Ads is now considered a worthy competitor. As both platforms therefore more than live up to their names, how to choose between them as an entrepreneur? Which of these options best suits …

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