Write, test and reach: get top results with professional email marketing
Have you experienced the power of email marketing?
Your company is present on social media but you have a feeling you're not making the most of this? You're not the only one!
Email marketing is an ideal tool for addressing a large audience. In other words, practically your entire target group is on social media.
A good email marketing strategy will strengthen all your other marketing campaigns. Indeed, few people are willing to make an immediate purchase. The customer journey is often a bit longer. Email marketing helps you keep in touch with existing and potential customers. This way, you get the most out of all your marketing campaigns!
Your email list is worth its weight in gold
Email marketing is a form of online marketing in which companies address their target audience by email. This is an important method for acquiring new customers. Companies also use email marketing to sell additional products or services to existing customers, or for customer relationship management.
Many entrepreneurs invest time and money in building a mailing list. They collect email addresses from their target audience through specific marketing campaigns or continuous content marketing campaigns.
Why is this so profitable? Because a sizeable, relevant mailing list combined with good content marketing delivers valuable new customers. Each new email campaign then amounts to a big increase in turnover!
How can email marketing help your business?
Email marketing gives you the possibility to address your target audience in a very specific way.
Since you yourself are responsible for developing the mailing list, you know exactly who you are sending an email to. Therefore, you don't need to send a general e-mail.
By means of a form, you can request information such as place of residence, gender and age. You can also consult other data, such as previous purchases or behavior on your website. The more personal the message, the more successful the campaign!
The potential reach of email marketing campaigns is enormous.
It takes time to build up an email list, so the earlier you start with it the better. With a large database, you can reach a lot of people in a simple way.
You can use a newsletter to share valuable information, or promote your product or service with a mailing. Email marketing takes relatively little effort and can be used on a large scale.
You can reap the benefits of an investment in email marketing for a long time.
If you're just starting out with email marketing, your email list won't be very long. It takes time. But you'll automatically receive more contact details that you can use. It's important that you know your target audience well and send relevant emails.
By adding value, you create a win-win situation and people will keep reading your emails. This way, you can benefit for years from the email addresses you receive!
Email marketing is also an interesting marketing method from a cost perspective.
Email marketing is all about collecting relevant email addresses and sharing the right content. You can achieve this by setting up expensive marketing campaigns, but this is certainly not required.
Content creation such as copy-writing takes time and money. But sending emails is free and can be very profitable.
Good measurability of results is one of the advantages of email marketing.
To get the most out of email marketing campaigns, email marketing software is often used. With this software, you can see if an email has arrived, has been read, and what the person clicked on in the email.
Based on this information, you can then see, for example, which email text works best. This allows you to define the best strategy for your next campaign!
Email marketing as a way to generate new business.
Email marketing is particularly suitable for converting leads into customers through a complete marketing funnel.
It is crucial that you encourage the reader of the email to take action: for example, by promoting a special offer such as a discount. Relevant content combined with an accurate mailing list is worth its weight in gold!
Choose your email marketing strategy
The choices you make today will determine where your company will be in five years' time. The right email marketing strategy is crucial for your success.
If you have the right copy-writing skills and offer value to your target audience, people will continue to read your emails. A personal approach prevents them from opting out en masse. We help you with that!
With years of experience in email marketing we know exactly what your organization needs right now.
Let's get to know each other!
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