Online advertising can no longer be ignored in modern business.
But where Google Ads previously ran the show in this field, newcomer Facebook Ads is now considered a worthy competitor.
As both platforms therefore more than live up to their names, how to choose between them as an entrepreneur? Which of these options best suits your organization and advertising budget? We offer you a helping hand with useful information and comparisons.
The benefits of Google Ads
- Wide reach
Due to the immensity of Google as a company, you can reach a huge number of potential customers with Google Adwords. In addition, it is possible to personalize ads and even make them available to YouTube users; another giant!
- Specific targeting
By making use of Adwords, you create very specific ads, which makes your ad fit well with search queries and it increases the chance of finding potential customers.
- Higher conversion rate
By making use of Adwords, you reach your target group at the key moment: when someone is looking for a problem solution in the form of a product or service. For example, your ads are shown when the purchase intention of the customer is at a maximum and you as a company have the opportunity to realize a higher conversion.
The benefits of Facebook Ads
- Wide reach
Social media is booming, and with millions of users Facebook plays a huge role in this online world. By making use of Facebook Ads you respond seamlessly to this and you have the opportunity to distribute your ads via a broad platform.
- Specific targeting
Facebook ads can be shown to users targeting certain preferences and interests and offer you the chance to reach your target audience at a detailed level.
- Brand awareness
Facebook is used as a leisure activity which allows users to spend many hours on the platform. This increases the possibilities of presenting your company and makes Facebook Ads perfect for improving brand awareness.
- Relatively cheap
The prices you pay as a company for ads and website visitors are considerably lower than Google Ads costs per click.
Myths debunked
Many stories and opinions circulate about both players, but which views are actually true and which are only based on a misconception?
Myth # 1 – Facebook is not suitable for B2B
Nothing could be further from the truth; In addition to a huge number of users, Facebook also collects valuable information and data, which can be used when deploying specifically targeted advertising campaigns. See our case study for more information
Myth # 2 – Google Adwords is good for my SEO Using Google Adwords without the necessary investments unfortunately has no influence on the unpaid position of your company website on Google.
Myth # 3 – I don’t have a Facebook account or business page A Facebook company account can of course help you set up a successful campaign, but it certainly is not a requirement.
Myth # 4 – My social media pages are not up to date An active page is not necessary as ads do not appear on the company page.
Updating the page does, however, influence the number of visitors and takes relatively little effort.
Which player you choose depends entirely on your preferences and position as a company.
Do not limit your choice only to weighing up the advantages and disadvantages, but determine the choice on the basis of knowledge about your target group and budget. Start with a strategy meeting, free of charge, and find out what the best choice is for your organization.
