Search engine advertising (SEA)
Develop, analyze and make perfect: amaze potential customers with first-class search engine advertising
Become instantly visible in search engines
You want to increase traffic to your website, but don't know how? Get immediate results with search engine advertising!
With smart campaigns, advertising on search engines such as Google can deliver a lot. Search engine advertising is one of the fastest ways to exponentially increase traffic to your website.
By advertising on Google, you achieve optimal visibility among your target audience. If you develop a good search campaign and get everything right, you’ll immediately attract relevant traffic to your website. And more relevant traffic means more potential customers!
The power of search engine advertising
By advertising on Google, you instantly get a top ranking in the search engine. If you link a relevant ad to the search query of your target audience, you go straight to the top.
Search engine advertising is known as SEA. Although there are several search engines, Google has by far the largest market share. Advertising on Google is therefore very popular. Google’s advertising platform Google Ads has everything you need for a successful campaign.
Just like with search engine optimization, you need to know which keywords your target audience uses. That way, you ensure your ad is shown specifically to your target audience. This leads to more website visitors, which means better results!
How can search engine advertising help your business?
Flexible to use
Search engine advertising is a highly flexible form of marketing.
Search engine advertising is a very straightforward form of marketing. There is no minimum amount and you pay per click on your ad. This means that you determine your own budget and can flexibly scale up or down, depending on the result.
If you want to boost your sales in a relatively short period of time, no problem! If you just want to spread your budget, that's also possible!
Search engine advertising allows you to clearly see the results of your campaign.
With SEA, you know your exact investment and your returns. You invest a certain amount of money, you see how many people click on your ads, and then you see how many people visit your website. Through extensive analysis reports, you know exactly how much of that converts into new customers. By measuring the ROI of your campaigns, you can make adjustments where necessary and turn search engine advertising into a real game changer.
Is search engine advertising cost-effective?
With search engine advertising, you only pay if someone actually clicks on your ad. Are you addressing the right target audience? In that case, you only pay for actual results.
It is therefore extremely important that you choose the right target audience. If you don't set up your campaign properly, you can squander thousands of euros. You pay per website visitor so you obviously want relevant traffic to your website!
Search engine advertising can be used as a real lead generator.
Placing advertisements in search engines such as Google is very effective. Do you have a local target audience, or is your target audience located throughout the country? With good targeting possibilities, you specifically address your target audience with your ad. You pay per click, so if your targeting is correctly set up, you only pay for high-quality leads.
One of the advantages of search engine advertising is the possibility of focused targeting.
SEA allows you to determine the type of visitors you want to receive on your website. If you know your target audience, you know which keywords they use in the search engine and can set up your campaign accordingly. You can also filter the campaign with other important characteristics. Specific targeting allows you to reach your precise target audience and achieve optimal results with your campaign. Both B2C and B2B!
Compared with other marketing methods such as SEO, SEA gives you quick results.
With search engine optimization it takes a long time to get a top ranking on Google. And once you're at number 1, it doesn't mean you stay there. Your competitors are constantly trying to seize your position. With a search engine advertising campaign, it takes less effort to get to the top. Of course, optimizing a campaign takes time. But if you buy advertising space from Google, you go straight to the top!
Choose your search engine advertising strategy
The choices you make today will determine where your company will be in five years' time. The right search engine advertising strategy is crucial for your success.
Setting up a search engine advertising campaign isn’t difficult, but creating an optimal campaign with maximum results is. We can help you with that!
With years of experience in search engine advertising, we know exactly what your organization needs right now.
Let's get to know each other!
Driftly Digital is focused on result-driven online marketing. So you know what your marketing budget delivers. Amaze potential customers with first-class search engine advertising!
Thanks to years of experience, a transparent way of working, and our use of the most innovative marketing methods, we can help you achieve online success.
Schedule a free strategy consultation now and discover your best search engine advertising strategy!