Search engine optimization (SEO)
Research, create and optimize: get found in search engines with excellent search engine optimization
Get found online in search engines such as Google
As a company, you are active online, but do you know how to score in search engines?
Nowadays, companies do everything they can to get a good ranking in search engines. A number 1 spot on Google offers many benefits. But why?
People make extensive use of search engines when they’re looking for information or a specific web page. Search engines such as Google have the task of indexing websites. That’s why it’s important that you are visible: better online visibility means more traffic to your website!
Maximum visibility determines your success
There are many search engines, but in Europe, Google is by far the most important. Every day, millions of websites are consulted through search engines such as Google, Bing and Yahoo.
Search engine optimization (SEO) is a collective term used for all the activities that help you to rank high in a search engine. SEO is all about understanding your target audience.
It’s very important that you know which keywords your target audience uses, as this ensures that potential customers can easily find your website. And that means: more leads, increased brand awareness, and a competitive edge!
How can search engine optimization help your business?
Boost all marketing
Search engine optimization is not just about search engine marketing.
All your other marketing methods benefit from a high ranking in Google. For example, SEO boosts the effect of advertising campaigns in newspapers, on social media, or on the radio. Even if you have a physical shop, search engine optimization contributes to the number of visitors. How? A potential customer uses the Internet to look up more information about your company or companies nearby!
Improving your ranking in search engines is a sustainable investment.
Search engine optimization takes time. But all the time and effort you put in now will lead to an increase in your ranking over time.
Everything from traffic to your ranking on Google is measurable. So if you build a good foundation and maintain it, your business will become more and more visible online.
Generating new leads through search engine optimization?
SEO is an extremely important way of obtaining more leads. A top ranking in Google automatically means more website visitors. And by having more traffic on your website, you'll receive more requests from potential customers.
If you know your customer's journey and set up your website accordingly, the leads will come in. Small investments can lead to large revenues!
Increase in brand awareness
Search engine optimization helps increase brand awareness.
With search engine optimization, your goal is to be found by your target audience more easily. You set up your website specifically for your target audience. Getting to the top of search queries doesn't just mean that more people click on your website: people also gain more confidence in your brand. In addition, you receive not only more impressions, but also more relevant traffic to your website. SEO has a positive effect on your brand awareness.
With SEO, your company can save costs.
With search engine advertising (SEA) or social media advertising, you see immediate results. The difference with search engine optimization, however, is that you pay per click or view. If you stop paying, the ad stops. Search engine optimization works differently. If you create a good ranking in Google, it translates into free traffic to your website!
A competitive edge. Who wouldn't want that?
With search engine optimization you can quite literally get ahead of the competition. You are literally ranked higher in the search engine than your competitors. If your SEO is better than theirs, you'll be at the top in Google. Your competitors won't stand idly by, of course, so it's important to continuously optimize. But if you are more easily found in search engines, then companies will choose you over your competitors.
Choose your search engine optimization strategy
The choices you make today will determine where your company will be in five years' time. The right search engine optimization strategy is crucial for your success.
Search engine optimization is a process, not a project. Algorithms and methods are constantly changing. It is essential to set up a good basis for SEO and then maintain it properly. We help you with that!
With years of experience in search engine optimization, we know exactly what your organization needs right now.
Let's get to know each other!
Driftly Digital is focused on result-driven online marketing. So you know what your marketing budget delivers. Get found in search engines with excellent search engine optimization!
Thanks to years of experience, a transparent way of working, and our use of the most innovative marketing methods, we can help you achieve online success.
Schedule a free strategy consultation now and discover your best search engine optimization strategy!