Social media marketing
Reach, promote and connect: excel with best-in-class social media marketing
Is your company exploiting the full potential of social media?
Your company is present on social media but you have a feeling you're not making the most of this? You're not the only one!
Nowadays, almost everyone, young or old, is on social media on a daily basis. Sometimes for 15 minutes, but often up to hours a day. On average, people spend more than 1.5 hours a day on social media. We’re talking millions of people. And this number is still growing. In other words, practically your entire target group is on social media.
Many companies do ‘something’ on social media, but only exploit a fraction of its potential. Are you making the most of this opportunity to reach your target group?
Discover the possibilities of social media marketing
Social media is a broad term. This form of marketing covers all online marketing activities related to social media channels, such as Facebook, Instagram, LinkedIn, Twitter, YouTube and WhatsApp.
A distinction is often made between managing your social media channels (social media management) and advertising on social media.
You can use social media marketing to increase brand awareness in your region, generate leads, or interact with your target audience. The possibilities are endless!
How can social media marketing boost your business?
Reach your target audience
With billions of users worldwide, social media has a huge reach.
Posting on platforms such as Facebook, Instagram, Twitter and LinkedIn is free of charge. In addition, advertising is possible for just a couple of euros a day.
Social media marketing is the perfect way of reaching a lot of people with a relatively small budget. Everything is measurable, so you know exactly who saw your message!
Increase your brand awareness
Social media marketing is an ideal tool for increasing your brand awareness.
With very specific targeting possibilities, you can reach your precise target audience. Is your target audience spread throughout the country or perhaps internationally? Are your potential customers located in just one village or city? You can use social media to make your company stand out in any region you like - to the nearest kilometer!
Social media as a way of gathering leads?
This is not the first thing many entrepreneurs think of when they think about social media marketing. Yet, in practice, social media marketing is for many companies one of the best ways of generating leads! Just think of the leads that come in via followers of your Facebook page or extensive advertising campaigns. When done well, a lead generation campaign can deliver tremendous benefits.
If you think that only webshops use social media for direct sales, think again!
Platforms such as Facebook are so comprehensive that they offer countless opportunities for direct sales. You can perform conversions on a landing page, or have your target audience contact you directly via WhatsApp or Messenger, for example. Configure options such as temporary offers, and simply wait for your sales to increase!
Social media channels are ideal for interacting with your target audience.
From your company page, you can increase interaction with your target audience for free - a great opportunity, of course, which you can't afford to miss. And don't forget the possibility to advertise. Campaigns to increase engagement with your target audience are an investment in the future!
Maintain customer relationships
Marketing is not just about new customers, of course. Maintaining relationships with existing customers is every bit as important.
Platforms such as Facebook and Instagram are designed to allow companies to build and maintain relationships with both new and existing customers. Through social media management you can keep your followers informed, organize loyalty actions for your customers, and run upsell campaigns to provide added value.
Choose your social media marketing strategy
The choices you make today will determine where your company will be in five years' time. The right social media marketing strategy is crucial for your success.
Social media marketing is constantly changing. It can therefore be quite difficult to choose the right strategy. We help you with that!
With years of experience in social media marketing, we know exactly what your organization needs right now.
Let's get to know each other!
Driftly Digital is focused on result-driven online marketing. So you know what your marketing budget delivers. Excel with best-in-class social media marketing!
Thanks to years of experience, a transparent way of working, and our use of the most innovative marketing methods, we can help you achieve online success.
Schedule a free strategy consultation now and discover your best social media marketing strategy!