Social media advertisements can no longer be ignored in modern marketing strategies; they are here to stay! Which makes sense because, with the right approach, you create visibility as a brand, more visitors, and a higher turnover in no time.
Advertising on the most popular social media channels such as Instagram and Facebook therefore brings enormous advantages. But what exactly is this form of advertising, and how do you start with the right strategy?
What can Facebook and Instagram ads do for you?
Social media is a big part of online marketing and gives you, as a company, the opportunity to create awareness among the right target group. Are you not active on a social media platform such as Facebook or Instagram? Chances are that the competition will crush you in no time. Using social advertising puts you at the place-to-be, namely the timeline of your target group, and you ensure a consistent presence within the customer’s environment.
Developments within the social advertising landscape
Facebook was once the king of social media platforms, but in recent years, this channel has become highly saturated, and social media users have increasingly focused on Instagram. Don’t get us wrong, Facebook is still growing in the Netherlands and is a huge player in online marketing, but Instagram is growing even faster.
Where Instagram was previously mainly aimed at young people, now more and more adults are joining the club, giving you an increased chance of finding your target group within these users. Both platforms started as a standard social media channel where the focus was entirely on the audience. But as user numbers increased and companies also started to show interest, steps were taken within both companies to support advertising.
Facebook has been allowing business pages since 2007 and sponsored stories come to life. Instagram has also been moving towards companies for some time. Both platforms now have specific sponsored posts that can appear on the timeline of potential customers.
The advantages at a glance
Social media advertising thus has a lot to offer us! We list the main advantages for you.
- Endless target options
- Generate website visitors, leads and conversions
- Ads can be used in every phase of the customer journey
- Create brand awareness and loyalty
- Great success possible with a relatively low budget
- Reach up to 80% of your target audience through one channel
We are at your service
With all these possibilities, can you no longer see the forest for the trees? We understand fully.
We highly recommend that you start ‘small’ and are happy to guide you through this process. Activate an advertising account, set a limited budget, and start with short-term goals.
Do you want to orient yourself within the immense world of social media advertisements and discover in a safe but effective way what social advertising can mean for your company? Feel free to contact us, and we will be happy to help you get started.