Google Ads plays a major role in online advertising globally.
And despite increasingly fierce competition and new platforms, this media giant still runs the show.
But is Google advertising the right choice for you, and isn’t it smarter to choose a newcomer? We offer you a helping hand with some useful information to start with the right strategy.
Google what?
Advertising via Google is mainly about one thing: applying the right keywords within your ad.
With the Google advertising program, you can advertise on search terms so that your ad appears when someone tries to find a similar product through Google.
This way, your ad will be shown within the search network of potential customers, and you can take advantage of it.
Whether your ad is placed on top or not depends on two essential things, namely competition and Quality Score. Competition affects the price of one click; are you willing to fight? Then there is a good chance that you will be placed higher. A quality score is determined based on relevance and click-behavior. When your ad is relevant to a keyword, you will score higher, and you end up paying less in advertising costs per click.
History & recent developments
Google Ads is the online advertising program of Google with which you, as an entrepreneur, can make targeted advertising through campaigns. Obviously, but how did this platform evolve into an online advertising magnate?
Google Ads, formerly Google Adwords, started as a relatively small advertising program that initially did not generate much profit. In recent years, the platform has undergone a major overhaul, and the space in which advertisements are displayed has become increasingly larger and more efficient. For example, it is possible to place advertisements within the search engine (Google Search), as a banner within the Google Display Network, or as a video, since YouTube is now also part of Google.
Google Ads once started with two-line ads, but the program now runs countless variations within online marketing. Practical site links have been added, and the ads now consist of multiple lines of text or striking, dynamic banners. Now, the ads are almost indistinguishable from organic search results.
What Google Ads can offer you
With the right approach, you create bran visibility through Google Ads, more visitors, and a higher turnover in no time. Below, we list the most important benefits for you.
- Wide reach
Due to Google’s immensity as a company, you can reach a huge number of potential customers with Google Ads. It is also possible to personalize advertisements and even make them available for YouTube, another major player!
- Specific targeting
By using Google Ads, you create very specific advertisements so that your message will match well with the searches of potential customers. You can reach your specific target group.
- Higher conversion rate
By using Ads, you reach your target group at the moment they are looking for problem-solving. This way, your ads will be shown when the buying intention is maximal, and you can achieve higher conversions.
In short, this advertising program has a lot to offer you as an entrepreneur!
We are at your service
With all these possibilities, can you no longer see the forest for the trees? We totally understand!
We are happy to help you set up a successful approach and guide you through Google’s world of advertising.
